In Community We Trust: Online Security Communication at eBay
نویسندگان
چکیده
منابع مشابه
In Community We Trust: Online Security Communication at eBay
He studies corporate rhetoric and is currently exploring how organizations rhetorically construct trust online. Abstract As e-commerce and virtual communities fundamentally change the way Americans do business and build relationships, how can people be assured of safety in unfamiliar cyber-spaces? This essay focuses on online auction eBay to understand how eBay has successfully drawn millions o...
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ژورنال
عنوان ژورنال: Journal of Computer-Mediated Communication
سال: 2006
ISSN: 1083-6101
DOI: 10.1111/j.1083-6101.2002.tb00147.x